At the inaugural Organic Produce Summit in Monterey on July 14, we witnessed a messaging evolution happening among the strongest organic advocates. This messaging moves away from disparaging non-organic products and mirrors the main message of the Alliance for Food and Farming (AFF): “Eat more organic and conventionally grown fruits and veggies every day for better health and a longer life - both are safe and can be consumed with confidence.”
Some evolution examples from the Summit’s keynote presentations: